CASL
CASL is Canada’s Anti-Spam Legislation, which requires consent, sender identification, and an unsubscribe mechanism before sending commercial electronic messages, with penalties of up to $10 million.
Canada’s Anti-Spam Legislation (CASL) governs commercial electronic messages (CEMs) such as marketing emails and texts. Before sending a CEM, an organization generally needs consent (express or implied), must clearly identify the sender, and must include a working unsubscribe mechanism honoured within 10 business days.
CASL also restricts the installation of software and the alteration of transmission data without consent. It is enforced primarily by the Canadian Radio-television and Telecommunications Commission (CRTC).
Violations can lead to administrative monetary penalties of up to $10 million per violation for a business (and up to $1 million for an individual). A private right of action was included in the law but has been suspended indefinitely.
